ROI Driven Strategy, Leadership & Execution

18 years of digital strategy, website design and team management.

It all started in 2008...

2008

Web Design, Branding, SEO & Automation

2014

eCommerce Project Management & CRO

2016

Digital Marketing Strategy & Leadership

2022

AI Marketing Applications

INDUSTRIES

Since then, I have worked with over 100 B2C, B2B and Non-profit organizations across multiple industries.

Software & IT

Data Storage & Analytics

Consumer Electronics

Healthcare Technology

BioTech

Healthcare Staffing

Medical Device

Manufacturing

Automotive Parts

Wholesale Building Materials

Food Safety

Financial Services

Professional Services & Coaching

ACCOLADES

Here is what some of those clients have to say.

"I just wanted to say a big thank you to you and the entire team. We have been so impressed by all of the work you have been doing, especially with all of the new projects we’ve taken on. I so appreciate it & you truly have a team of rockstars! Everyone is so wonderful to work with, smart and dedicated – we so value our partnership!"

Grace

Director of Awareness and Brand Marketing

Wanted to thank you again for getting us this information, and wanted to throw in some additional gratitude for sharing the full breadth of data with us. As we were implementing these changes to our Homeowner audiences in our Meta campaigns, we hit a snag. Because you shared the two worksheets showing your work, we were able to grab the excluded zip codes that we needed for the campaign. This was super helpful last night when the team were pivoting their approach in the moment.

Kylie
Senior Manager, Client Experience

On Exceeding Client 2024 OKRs

Thank you and YAY! We met out 2024 goals.

Wahoo!!! YAY go team!!

CORE COMPETENCIES

What I love doing and am best at.

01. Strategy, Leadership & Management

Almost 2 decades of leading teams and projects from strategy and planning to execution and management.

06. Paid Media & Conversion Rate Optimization

Maximizing ROI and ad spend through strategic platform selection and management as well as methodical conversion rate optimization.

05. Analytics & Reporting

Over a decade of analytics tracking management through various platforms such as GA4, GTM, Looker studio, Adobe Analytics and Tableau.

02. SEO, Content Marketing & AI

Deep SEO experience including audits, gap analysis, technical SEO, site optimizations and content marketing and now AI focused Generative Engine, AIO and LLM Optimization.

03. Email Marketing & Automation

Lifecycle Nurturing through CRM, Email and Automation using multiple platforms, including Pardot, Hubspot, Salesforce, Marketo and others.

04. YouTube & Social Media

YouTube channel performance growth and optimization; Social Media campaign strategy and team management.

Results and Samples

Lead-Gen: 55% increase in qualified leads

We developed a custom web app with a return on investment (ROI) calculator, which resulted in a 55% increase in qualified leads in the sales pipeline.

SEE IT IN ACTION
CRO: Over 17,000 Email Subscribers

Through an ongoing process of CRO testing on landing pages, website forms and lightboxes I increased the conversion rate by 275% and generated over 17,000 email subscribers for a small non-profit.

SEE IT LIVE
Increased YouTube Search Traffic by 40%

After an in-depth channel audit, I worked with the client to optimize their channel and videos, and improve future video production. This resulted in an increase in YT search traffic by 40% YoY.

SEE THE FINAL REPORT

MORE SAMPLES

Reporting

Example multi-channel monthly marketing report.

DOWNLOAD

Analytics

Multi-platform channel report tracker.

DOWNLOAD

SEO Content Brief

Optimized SEO Content Brief for pillar page.

DOWNLOAD

Optimized Article

AI-assisted and SEO optimized pillar page.

DOWNLOAD

Additional Samples Available Upon Request